Fraudsters are getting smarter, but luckily we’ve got an industry filled with data scientists on our side who examine big data sets to find patterns that are usually associated with fraud. Using machine learning for large scale analysis, these technologists are creating some of the most powerful platforms and defenses keeping the scammers at bay.
The technology advances quickly, so this panel will discuss only the most nascent anti-fraud technologies, how they are being used today, and what new technologies are on the horizon.
Douglas de Jager, Engineering Lead and Manager, Google Ad Traffic Quality, Google
John Nitti, Chief Investment Officer, ZenithOptimedia – Worldwide
Michael Tiffany, Co-Founder and CEO, White Ops
Moderated by: Ryan Joe, Senior Editor, AdExchange
CleanAds IO 2015 How Data Science and Technology Can Help Fight Ad Fraud Panel ad frauds |
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| Science & Technology | Upload TimePublished on 8 Jun 2015 |
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